RCA, the iconic brand and long-time symbol of American ingenuity, is providing attendees at Pepcom DigitalFocus @ NYC a first look at its new 55” 4K UHD Android TV today. The new smart TV, model XLD55G65RQ, is now in production and will be available nationwide in June 2016.

With initial retail distribution in Walmart, Sears, hhgregg, Target, Brandsmart and Rent-a-Center, RCA’s RCA 55” 4K Ultra HD 120Hz Android TV features stunning 4K video, an advanced upscaling engine to enhance lower resolution 1080p to near 4K quality, and full Android TV Smart functionality – with over 1200 of the leading apps, customized home screen, voice search, Google Cast from smart phone or tablet (iOS and Android), Android Gaming with Bluetooth capability, and full access to the Google Play Store to download hottest apps, music, movies, games and more.

“The RCA brand was built on TV, and that category continues to be a primary focus for the business. Smart TV, featuring full Android capability, truly addresses the future of TV viewing experiences, and offers it at a price point a wide range of consumers can afford,” said Marie-Josee Cantin Johnson, VP Licensing, Technicolor (owner of the RCA Trademark). “This new 4K UHD Android TV adds another opportunity for RCA to address retail demand for affordable innovation with a brand that consumers have long known and trusted.”

RCA’s Android TV will also be available in 50” and 65” models, as well as in both a standard slim line modern high-gloss black cabinet, and premium metal slim line version. MSRP: 50″  $499/$599 (premium design), 55″ $699/$799 (premium design) and 65″  $999/$1099 (premium design).

“We’re committed to delivering the value RCA is trusted for at a consumer-friendly cost, and we’re not going to cut corners on quality to do it,” said Patrick Deighan from Activeon, Inc., RCA’s US licensee for televisions. “RCA is building on decades of experience to provide an alternative to overpriced high-end brands, out of reach for average family budgets.”

More about Android TV

Android TV brings great content, apps and games to your TV. Stream movies, listen to music or play Android games on the biggest screen in your home. And with helpful features like voice search and Google Cast, Android TV makes your TV smarter.

Your favorite content and apps: Get the apps you love for your TV: Netflix, YouTube, NBA Game Time, and more are available on Android TV. Android TV also supports Cast Ready apps that you can cast from your mobile device or laptop to the TV.

Less browsing, more watching: Just press a button and say “Family Guy”. Android TV will look for the latest episodes, YouTube videos, and more. Or try “romantic comedies” for date night recommendations. And when you don’t know what to watch, Android TV recommends good content. Movies, shows and videos from supported apps appear automatically on your home screen.

Android games on your TV: Android TV offers a new way to play Android games on your phone, tablet or TV. Start at home on your TV, then continue

on your phone when you’re on the move. Google Play Games tracks your progress so you can pick up where you left off. Use your TV remote or your phone for casual games with friends and family. Or grab up to four gamepads (sold separately) and immerse yourself in multiplayer arcade racers, 3D battles and beautiful adventures.

Google Cast built-in: Google Cast lets you cast your favorite entertainment and apps from your phone, tablet or laptop right to your TV. It works with most popular devices including iPhone, iPad, Android phones and tablets, Mac, Windows and Chromebooks.