Posted by Ray Gruenfelder
As one of the biggest pop culture events of the year, New York Comic Con is a magnet for businesses and customers. As much a media-driven marketplace as it is an announcement venue for film and television companies, comic cons have become big money. That trend looks set to continue, and for those businesses that are looking at setting up their first stand, for those hoping to improve on last year’s sales, it’s good to have some ideas for making the most of the limited space that you have available. Handled right, NYCC could very easily become your most profit-generating day of the year, and whether you’re selling comics, clothes, art, or memorabilia, here’s how to maximize your presence.