Protecting Your Business From Unfair Competition

Every business has to deal with the potential for competition. Simply put, you’re not going to see your business flourish if you’re afraid to go toe-to-toe with the others in the market and, needless to say, competition can be ruthless. However, there are some cases in which a competitor can get an advantage that is…

Tips On Making Your Business More Sustainable

If you want your business to survive in the foreseeable future, then you need to find ways to become more sustainable. It is no longer good enough to not create a sustainability policy for your business. Customers, employees, vendors, and all stakeholders expect you to fall in line with the green agenda in some way….

How To Choose The Right Outsourcing Partner For Your Business

As a business owner, outsourcing could well be a smart choice if you’re looking to save costs, improve productivity, and get access to specialized skills. This is evident in the statistics that show that 66% of companies globally outsource at least one department. However, working with the incorrect outsourcing partner can result in lost time,…

Things To Consider When Hiring A Celebrity For Product Endorsement

Many factors must be considered when a company is considering hiring a celebrity to endorse its product. Hiring the right celebrity can enormously impact the success of the product and brand while choosing incorrectly could lead to disaster. This article will cover the most important considerations when hiring a celebrity endorser.