How To Stand Out At A Business Event

Going to a business event is a big thing to do as a small company. You’re taking a chance here and ensuring that your name is front and center in one of the most hostile environments known to man. That takes courage! Sure, you may feel experienced after hosting a virtual event, but you had the entire digital world on your side. 

Going to a business event is a big thing to do as a small company. You’re taking a chance here and ensuring that your name is front and center in one of the most hostile environments known to man. That takes courage! Sure, you may feel experienced after hosting a virtual event, but you had the entire digital world on your side. 

But when you’re out there in person, at an event where many businesses are all competing for attention, how are you supposed to stand out? Here are some tips that’ll help you make a good impression. 

Make Your Stand Hard to Ignore

If your stand is out of the way, maybe to the left of the entire conference room and receives little footfall, you’ll need to make it hard to ignore. Use signs to point people in the right direction and have an employee hand out flyers to those passing by. 

And building up your booth to be bigger and better than those around it will all work well here. You need to be eye-catching, even if you’re not center stage, and that takes a lot of careful planning. Lights and sounds tend to be the best forms of media to achieve this. 

Give Attendees Something to Watch

If someone comes to stand near your booth, or they come over to have a chat, give them something else to do at the same time. Not only will this keep them around your booth for longer, but it’ll make your stand more of a complete experience. 

For example, if you’re running an adrenaline pumping business of any kind, putting on Dangertv in the background of your booth will draw people in. Show people examples of the activities you offer, and then quickly follow up by handing out clear information on how they can hire you. 

Don’t Be Afraid to Speak Publicly 

If the event you’re attending has a public speaking portion, don’t be afraid to put your name done. You can offer a little insight into the small business industry and give a nuanced speech about how you’re finding success in the wide world of corporate culture. 

And when you get up on stage to speak, you’re far more likely to stick out in someone’s mind. Make sure your presentation is interesting and moves fast, and even throw a few jokes in – they can work!  

Follow Up on All Contacts

Your work doesn’t stop when the event is over – you’ve got a lot of connections to follow up on now! Not only does this bring more custom your way in a quick motion, but it shows you’re a business who cares. Following up on potential leads is something we all have to do as business owners, and it shouldn’t be put off until you feel it’s ‘convenient’. You simply need to stay fresh in the mind! 

Standing out at a business event takes a practiced hand. However, you can prepare well with tips like these.

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