Sexual wellness industry leader CRAVE, pioneer in luxury pleasure products, is releasing a highly anticipated addition to its pleasure jewelry collection: The ICON and ID Cuffs. They will be available for pre-order in limited edition colors on May 2, 2022 via kickstarter and available at lovecrave.com after the limited edition run.

In 2014, CRAVE introduced pleasure jewelry to the world with the Vesper vibrator necklace, now, an icon of sex positivity and personal empowerment. The Vesper’s sleek, subtle design has made a splash as a conversation-starter in pop culture, sparking partnerships with high-fashion brands like Saint Laurent, attention from talk show hosts, and seen in the wild on celebrities. Most recently, it was among the sexual wellness products available at legacy retailer Nordstrom.

The two new products in the pleasure jewelry collection, the ICON Cuff and ID Cuff are statement pieces that are reminders of self-love and personal pleasure as well as a playful signal to those in the know. The ICON Cuffs are made of leather and stainless steel and are designed for intimate play while the ID Cuffs are a silicone band option that’s more about expression and conversations in the form of a bracelet. As with all CRAVE products, the cuffs underwent\ CRAVE’s signature process of meticulous design and testing by a women-led team in their San Francisco R&D Center
and microfactory.

“Pleasure jewelry is an adornment that helps us to express ourselves, to feel beautiful, and to be seen. Through Vesper, we have seen how it turns heads, sparks conversations, and changes how we share our desires with others.” said co-founder and Chief Design Officer Ti Chang. “With the Cuffs, we continue to further the idea of pleasure jewelry by blurring the line between intimate pleasure and self-expression.”

“Our products are statement pieces, designed to unlock the doors between the public and private and more broadly open up thoughtful conversations around pleasure,” said co-founder Michael Topolovac.

About CRAVE
CRAVE was launched in 2012 by entrepreneur Michael Topolovac and Industrial Designer Ti Chang. With a world-class design team, CRAVE uses modern design and manufacturing to create luxury products to empower beautiful experiences around pleasure. Its products are designed and developed by a women-led team in their advanced R&D center and micro-factory in San Francisco. CRAVE’s modern and design-centric approach has led the industry in elevating pleasure products from the taboo domain into the mainstream.