Pure Grit BBQ, A New Vegan Barbecue Concept, To Open In New York City Mid-May

Pure Grit BBQ, the famed plant-based barbecue brand that has been selling its BBQ sauces and rubs since 2020, is opening its first storefront in the heart of New York City, located at 36 Lexington Avenue in mid-May. Pure Grit BBQ celebrates the flavors of classic barbecue dishes with their unique twist, prioritizing inclusivity with a menu designed for all barbecue lovers.

Pure Grit BBQ, a new fast-casual women owned and led restaurant, creates barbecue food made for all at their first location in Manhattan

Pure Grit BBQ, the famed plant-based barbecue brand that has been selling its BBQ sauces and rubs since 2020, is opening its first storefront in the heart of New York City, located at 36 Lexington Avenue in mid-May. Pure Grit BBQ celebrates the flavors of classic barbecue dishes with their unique twist, prioritizing inclusivity with a menu designed for all barbecue lovers.

Foodies will enjoy Pure Grit BBQ’s variety of plant-based dishes, which are also gluten-free. Menu highlights include their signature Cornbread Waffles that come with every BBQ plate ($21) but can be purchased as a side ($5), Smoked Mains including Impossible, Pulled Eggplant Sandwiches, Mushrooms, and Tofu as well as traditional sides like Coleslaw, Baked Beans, Potato Salad and Waffle Fries. You can also count on Pure Grit BBQ’s fan favorite Mac + Cheese served with Shiitake Bacon and Almond Parmesan ($14). The menu also features two signature Salads ($18) and the Kitchen Sink Cookie ($5) sure to be an instant classic.

“Pure Grit BBQ’s concept is simple, BBQ for all. Our mission is to create a homey dining experience that brings everyone to the table, no matter their dietary philosophy,” said Kerry Fitzmaurice, Founder of Pure Grit BBQ. “We are all on our own food journey, and Pure Grit BBQ allows everyone to enjoy barbecue; because to us barbecue is more than food, it is a community.”

The Pure Grit BBQ concept was born following a trip to Austin where Fitzmaurice experienced Texas’s infamous barbecue scene. She noticed that there were no vegan options and realized that plant-based cuisine needed to be a part of the conversation. Upon returning to New York City, Fitzmaurice confided in colleague and now business partner Jenny Mauric of her desire to bring plant-based barbecue to New York City, and Pure Grit BBQ was born. The duo collaborated with vegan chef Nikki King Bennett most recently featured in the Netflix series “Bad Vegan” on perfecting the sides, and nationally-renowned Pitmaster Daniel Jacobellis of Top Gun BBQ to ensure the authenticity of barbecue in every dish. They also joined forces with “Hell’s Kitchen” finalist and plant-based chef Emily Hersh in 2021 to helm the kitchen and perfect the menu.

In addition to prioritizing the food and restaurant experience, the team also puts a focus on sustainability, reducing waste as much as possible with optimized recipes, composting, compostable packaging, recycling and more. Pure Grit BBQ even partnered with sustainable fashion brand Canava for uniforms and merchandise.  

Pure Grit BBQ is open seven days a week from 11 am – 9 pm, 10 pm on Friday and Saturdays, with pricing starting at $5 for sides and up to $30 for loaded plates. The storefront offers 18 seats inside and even more seating outside. This location will offer pickup and delivery as well as catering for gatherings large and small. For more information, please visit www.puregritbbq.com.

About Pure Grit BBQ:

Pure Grit BBQ serves up delicious vegan BBQ with fresh spins on your BBQ favorites. Pure Grit is not about imitation, it’s about serving up good food that says exactly what it is. You’ll find everything from alternative proteins to whole plants. Everything is smoked in-house and prepared with the brand’s signature sauces and rub which are also available for sale along with their branded merchandise. The concept is fast-casual BBQ FOR ALL with the mission to invite as many people to the table as possible. They invite you to pull up a chair and stay for a while.

For more information, visit www.puregritbbq.com and www.instagram.com/puregritbbq.

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