Working as a self-employed freelancer can be challenging, but only if you don’t know how to set yourself apart from the rest!
The reality is that there are lots of ways you can shine a light on yourself and your services. Here are three tips to help you do exactly that:
Build a professional website
I highly recommend signing up to sites like Upwork or Freelancer to look for potential projects. This is a great way to find work and really get your foot in the door. However, you also need a website to be your central hub. This website lets you be found by potential clients searching online for the services you offer. It also gives clients you find on other websites an opportunity to research you. Your site should look modern and professional while displaying all of your talents. It instantly makes you seem like a more viable candidate and sets you apart from all other freelancers without professional websites.
Create and submit business proposals
Applying for jobs or reaching out to possible clients will be how you find a lot of your work. Of course, all the other freelancers in your field will do the same. So, how do you make your applications stand out? It’s simple; go over the top and submit a proper business proposal.
You can get your hands on free proposal templates online that look really professional and help you stand out. Seriously, this is way better than just writing a cover letter and sending a few example projects over to a potential client. A proper proposal shows you have taken things seriously and gone the extra mile. Potential clients will absolutely appreciate this and are more likely to give you the job over someone else.
Come up with a USP
Your unique selling proposition will be something that you offer and nobody else can compete with. It definitely helps you stand out from the crowd and encourage more businesses to choose you for their projects.
Naturally, you have loads of different USPs that you could entertain. For me, one that’s really useful is if you pledge to donate a portion of every project to some sort of charity or foundation. As a result, clients are more likely to choose you because they know that their money is going towards a good cause. It also reflects positively on their brand and they can claim to help this cause by working with you.
Another USP is that you’re able to work at pretty much any time of day. This attracts clients from all over the world, rather than ones in your timezone. It also attracts clients because you’re willing to work outside of normal business hours, which they will appreciate.
The life of a freelancer is filled with ups and downs. Normally, the downs happen when you struggle to find work. But, with the advice above, you now know how to set yourself apart from the other freelancers in your field. Hopefully, this leads to so much work that you actively have to turn some clients down because you don’t have enough time for their projects!