There’s a lot of potential for success when you run a website. But it’s important to remember that the key word there is potential. While you can find success, there’s also a lot of competition. After all, there are some 1.7 billion websites out there, which means that users have plenty of choices when it comes to where they spend their time online.
So how can you ensure that people visit your website? At the most basic level, you’ll need to ensure that the public doesn’t dislike your website. This is something that many website owners fail to appreciate. If people don’t like your site, then they won’t be coming back! To avoid this issue, it’s important to avoid doing the things that most people agree are annoying.
In this blog, we’ll look at just nine examples of these types of things. Make sure your site doesn’t have them!
Slow Loading Times
We live in a society that values speed. That’s why sites that offer next day shipping are more popular than ones that have 3 – 5 days shipping. When a person visits a website, they expect the site to load quickly. If it takes too long, then they’ll be more inclined to hit the ‘X’ button, and they won’t have seen what you had to offer. In general, it’s best to ensure that your homepage loads within a couple of seconds. If it’s longer than that, then there’s probably too much happening on the page. It’s best to prioritize speed over having a super flashy, futuristic homepage.
Hard to Navigate
You should have a modern website, sure, but remember that it has to be in line with what people expect from a website. Sometimes, website owners try to be a little too clever with their websites. They try to reinvent the wheel and make a website that is unlike anything anyone has seen before. While that sounds good, it’s actually pretty problematic because it can mean that the website is hard to navigate. If people are going to see what you have to offer, they need to be able to get from page to page pretty easily!
Walls of Texts
Your website will need to be engaging if people are going to spend time there. So how can you do that? For one, by having images and videos present. If there’s too much text or only text, then people’s eyes will begin to glaze over. So, look at using a variety of colors and mediums to share whatever it is that you want to share. For example, you could use high-quality images, explainer videos, infographics, and so on. Actually, it’s probably best if you use a variety of these mediums.
A website can look the part, but if it’s not offering much in terms of content, then you’ll run into problems. Sometimes, low-quality takes the form of, say, basic content. There’s plenty of that around. People much prefer, of course, to have useful content that actually adds value to their lives. Sometimes, the issue could be something. The content could be fantastic, but the writing is unclear and hard to follow. If you don’t have the writing chops required to make your website thrive, look at outsourcing the job to someone else.
Trust is important in all relationships, and that includes between the website and the website user. If a visitor doesn’t have faith that the site is trustworthy, then they’ll be more likely to go elsewhere — the consequences of falling for an online scam are too significant. You should, of course, have all the necessary security certificates for your site. But many website owners overlook spam comments. Because spam can compromise the integrity of your website, it’s important to focus on stopping spam in the comments section of your site. It’ll make your website look more professional and may just prevent one of your visitors from falling for a scam.
Lack of Updates
If your site is going to be successful, then you’ll need repeat visitors. One-time visitors are good, but you can’t rely on them forever. You’ll need to have people coming back again and again. But if you’re never updating your website, then that’ll never happen. So, make sure that you’re regularly adding new content to your site. You don’t need to make major changes. Even things like a monthly blog or making some tweaks to the homepage can let people know that the site is actively managed rather than dead.
Too Many Pop Up Ads
It’s understandable why website owners include pop up ads on their websites. They’re a great way to get people to sign up for their newsletter, for instance. However, it’s important to remember that while pop ups are good for the website, they can be annoying for the user. One ad asking people to sign up for your newsletter (or whatever) is fine; having an ad on every page that makes it difficult to enjoy your site is problematic.
It’s best to overcome the temptation to have autoplay videos on your website. Why? Because no one likes them. They’re useful for SEO purposes, but while they can draw people to your site if you’re playing autoplay videos all the time, then they’ll leave. If you do decide to have videos, make sure the sound is kept off. Nothing will make a person leave a site faster than the sound of a video they did not ask for.
You’ll have your own objectives for your site, but it’s important that you reach those objectives fairly. Using emotionally manipulative language or incorporating dark patterns into your design will cost you more than you gain; people don’t like these things.
We’re not saying that, just by avoiding the things we’ve outlined above, you’ll end up with a site that everyone loves. But you’ll have the foundation for success, at least. None of the things we mentioned above are all that difficult to avoid, either.