More and more, professionals are starting to realize that while yes, they may provide value to a company they work for, and yes, this is part of who they are as a professional, our own brands are something we need to invest in and curate from time to time, too. For instance, it’s not uncommon for professionals to possibly open up consultancy services, or even go into training, or online coaching and influencing within their field after enjoying success within an industry for a time.
Building your own personal brand, for whatever purpose you consider this appropriate, can be a great way to potentially allow that brand to speak for itself, to grant you opportunities, and to help you flourish in more ways than one. For instance, it might be that a creative director for a major brand could be invited to give paid lectures at universities or business conferences, or someone with a thorough understanding in branding fitness supplements could consult for startups.
In order to build your personal brand, however, you have to be careful and consistent with your intent. In this post, we’ll discuss those necessities and more:
Consider Releasing Online Content
Online content that can be used as a means by which to raise your profile and generate an audience could be a great means by which to enhance your reputation and even connect with worthwhile professionals. For instance, a podcast, using the best podcast microphones, released bi-monthly, could help you showcase your insights on the industry, lessons you’ve learned in business, or supporting efforts alongside your website. This way, you can also curate your social media profiles as an expert in your space, which will potentially open up opportunities and give you more grounding within an industry going forward.
Develop Your Website
It’s a great idea to develop your website from time to time, and to make sure it conforms to the modern standards of today. A worthwhile portfolio page can be the best first place to start, but we’d also recommend running a business blog and perhaps even using contributed posts to help you earn a little more on the side and raise your SEO profile. Of course, a website of this nature can also let you define your own internet image as necessary, which will help potential future employers or partners see your capabilities ahead of time. As far as that’s concerned, you’re much more likely to curate a positive outcome and build your personal brand in the online space.
Invest In Your Networking
Of course, we as professionals are never disembodied from the daily activities and plans that we need to keep on top of, and thinking otherwise can prevent us from actually working well towards reliable goals. This is especially true if we miss the opportunity to network well and make good on our reputation, be that from business partners that we treat with care, to managing employees in an honest manner that helps them grow and become better in their work going forward. Networking properly may score you job opportunities down the road, help you get your foot in the door of a new industry, or curate clients you can use for your own freelance necessities ahead of time.
Investing in networking may involve attending business conventions and exhibitions, taking on clients you wish to follow, making sure your professional wardrobe is properly managed, and that your personal branding, such as the logo for your consulting firm, is properly designed by a professional. All of these minor elements can add up to a thoroughly important outcome, so don’t be afraid to chase that as necessary. It will certainly make a massive difference going forward.
Continually Invest In Your Skills
It’s important to recognize that just because we may have benefited from our skills in the past, we’re not necessarily going to keep those refined to a point unless we choose to. This means that reading up on our industry, keeping abreast of the latest news and market trends there, researching the most important actors, and developing a capable willingness to adopt and understand the new best practice is key.
For instance, learning about Biden’s new cybersecurity executive order is key for those involved in tech, even in a freelance capacity, while learning new software suite updates is key for creative professionals to update their skills for the new era.
With this advice, we hope you can continue to build your own personal brand in the best possible way.