Most people around today have been marketed goods and services their entire lives. For that reason, we’ve become pretty adept at tuning that marketing material out. When we watch a show on television, many of us think about other things or absent-mindedly check our phones when marketing materials runs. We learn not to read all the text of banner advertisements when we walk out in public, because doing so would mean we stay out there forever. We also know to scroll past obvious advertisements on our social media timelines.
After all, without this necessary skill, many of us would waste our entire monthly budget in a few hours of being exposed to this material.
Unless something truly does catch our eye for the right reasons, it probably won’t do at all. As a marketer or someone hoping to market their own business, it can be tough to figure out how to break through this wall of consumer shrewdness. In this post, we’ll discuss a few means by which your business can stand out, as well as start that potential relationship without using irritation as your first mode of contact:
Consider The Point of Contact
How you make that first contact with your potential audience is key. As they always say, first impressions count. For instance, it might be that someone prefers to hear about your brand as a sponsor for their favorite podcast rather than with an overly vibrant video advertisement before a random YouTube video. It might be that sponsoring a favored fitness influencer to show your supplements seems more relevant than a magazine advertisement. Little efforts like this, such as using www.truedialog.com for text message marketing, can be key when introducing the relationship with the best possible grounding.
Don’t Be Too Self-Aware
There’s nothing wrong with being a little zany or having humor, but a noticeable trend dominating the marketing space these days is for firms to be a little too self aware in their marketing material, as if this somehow absolves them from the fact that deep down, they want to make you into a consumer. This can leave something of a distaste in the mind of a potential consumer or client. Sometimes, it’s just best to be honest instead of thinking that irreverence will fool people into thinking you’re anything other than a business entity.
Accessibility Is King
It’s also essential to make sure that your advertising material isn’t too esoteric or overly inaccessible in order to gain false curiosity. It’s best to level with your potential audience in a way that respects them, rather than assuming that everyone is capable of putting together the pieces, or that they even have enough time to do that in the first place. Remember – attention spans have decreased thanks to the constant reinforcement of social media apps – consumers would rather you just get to the point quickly and make your intentions known. This way, they can feel empowered from the beginning of the possible relationship.
With this advice, we hope you can learn how to market your brand to consumers, even if they’re tired of marketing.