Apple products are famous around the world, more so in the West than the East. Nevertheless, they often receive their fair share of criticism. In the most recent iOS update, Apple made a huge deal out of home screen widgets. Fans of these devices rejoiced, while Android users scratched their heads. This was a basic feature available in the first Android devices over a decade ago. How has a company like Apple only just introduced this feature and is marketing it as groundbreaking?!

If you compare the top Android phones with Apple ones, it will surprise you how many features the Android option has over the Apple one. Things like external storage options, near unlimited customization, and the ability to close all your open apps at once are features never seen in Apple devices. 

This makes us wonder, why are Apple products so popular? Not only that, but why are they often seen as superior to others? We’ve done some research and come up with some of the key reasons Apple still reigns supreme…

Consistency Across Platforms

It’s fair to say that Apple products are perhaps the most consistent across all platforms and devices. The iPhone is obviously very iconic, and it’s what most people think of when discussing Apple devices. Here, you can easily say Samsung phones are just as good, if not better. But, what about tablets? iPads are widely regarded as the best around, while hardly anyone has an Android tablet. Perhaps the biggest competitor in this domain are the Microsoft Surface tablets, rivaling the iPad Pro. Then, look at computers and laptops and Apple is there once more with iMacs and Macbooks. 

You simply don’t find any other brand that’s consistently at the top of each category. So, people trust Apple products because they know they’re class across the board. This also blends into the second point below. 

An Unrivaled Ecosystem

Most people have more than one Apple product because of its incredible ecosystem. If you have an iPhone, all of your information and data can be transferred to an iPad, Macbook, etc. The best example of this is when you take a photo. Thanks to the Apple ecosystem, your photo is instantly uploaded to all of your connected Apple devices. It’s so convenient, and people love devices that interlink with one another. 

Windows PC’s are very popular, but how many people actually buy Windows phones? Android devices similarly lack the same ecosystem. Then, when you pair an Apple device with a different one, things become a struggle. If you’ve ever seen how to transfer photos from your iPhone to your Windows PC, you’ll know many steps are involved. It’s a bit of a hassle, which is why iPhone users prefer to buy other Apple products. Thus, the ecosystem allows the brand to dominate. 

Incredible Security Features

One of the main USPs of Apple devices is the built-in security protection against viruses and malware. It’s pretty well known that Apple devices are better protected than others against these threats. It all boils down to the operating systems in place by Apple, in comparison to ones like Windows or Android. 

Therefore, people buy Apple products as they feel safe knowing that their device is protected. Certainly, it’s rare to ever have a virus on your iPhone or suffer crashes on an iPad. If something ever goes wrong, it’s usually a technical hitch or the result of aging software. You spend a lot of money on tech devices, so you want to be sure they’re as safe as can be. 

The iPhone Camera

Okay, this point is strictly for iPhones, not the full Apple repertoire. A key reason behind most iPhone purchases is the amazing camera. You’ll see the iPhone 11 Pro regularly feature on ‘best smartphone camera’ lists. Before that, the other top iPhones would usually be in contention for their respective years. It’s just known throughout the land that iPhones have excellent cameras that provide quality images. They also tend to be the ones that innovate the camera features before everyone else. Certainly, Apple devices have better portrait modes than others, and they introduce the low-light photo feature before everyone else. 

When you add all of these things together, it’s very easy to see why Apple products are so popular. Of course, a lot comes down to the branding and marketing of the company itself. Apple is seen as ‘cool’ and innovative, so people are drawn to it. However, you can see there are some clear reasons why a lot of people opt to pay more for Apple products than other brands.