How Has COVID-19 Impacted Media Consumption?

media, media consumption, covid, corona-virus

When it comes to companies using media to help promote their business, they might have found that recently things are a little bit different to how things use to be. Since corona-virus happened it has affected many different things, but one thing is has certainly done is heightened the challenges that businesses face concerning media consumption (if you do have any real concerns about this, then it might be a good idea to check out Media Consumption COVID-19).

As corona-virus continues to wreak havoc across the globe, people’s time that would have otherwise been spent perusing the shops, at work or with friends, is now being spent sat at home on the sofa. During this period of pandemic-induced social isolation, it’s no surprise that people are consuming vast amounts of media. But this increase does differ across each generation, so it’s interesting to see how it’s impacted different people.

The Impact

The obvious thing that has occurred since this became a global pandemic, is that it has dominated the news and changed everyone’s day-to-day life. Of course, this has affected how things are done for people who are still working. Journalism is one of these things, but so are people working in retail, IT companies etc. Things have certainly changed, but all for the better as companies try and make their working life run a lot smoother now.

Businesses are making the most of virtual meetings, pitches are done over email and the ability to work from home has become a lot easier for businesses. Sure, some people prefer to work in an office environment, but with things needing to get done in order for businesses to succeed, it seems like people are coming together to try their hardest in ensuring this. Since most people have access to the internet, many jobs are being performed at a person’s home successfully. 

More Time to Kill

It probably isn’t surprising that a lot of people have a lot of time to kill. In fact, Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more content since the start of the outbreak. The most popular form of media though was broadcast TV and online videos (YouTube, TikTok etc) across all generations. But things to do differ for other forms of media, as obviously each generation has their own priority.

For example, younger generations are more likely to entertain themselves by playing games on their mobile phone or computer. Whilst millennials stand out as the foodie generation, as they seem to be more interested in learning different recipes and spend their time looking up cooking recipes, as well as healthy eating. To each their own, but it does show how each generation has their own way of dealing with things. But it also shows how businesses now have to find different to reach out to their consumers. 

The Need for Pandemic Positivity

What can clearly be seen though, is the fact that many people are keen to stay up to date with all pandemic updates. However, what is equally important is having a positive mindset to help people cope with their daily life better. Although it is important to know what is going on in the world, and what safety measures need to be in place, the need for positivity is something which many people are interested in as well.

This is why people are more likely to invest in new subscription services whilst they have been in isolation. Things like purchasing Netflix and Disney+ are an easy way to gain some positivity in the world. Although some people are concerned about how much time they are spending on their screen, research suggests that they have little to worry about.  If you are worried about your health, or your families health, then perhaps it would be a good idea to check out this article about how you can assists the younger generation with living healthier lives


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