Small Businesses: How To Approach Marketing

Marketing, small business, small businesses

It is common knowledge that marketing is a crucial element of any successful business plan, but it is also known to be one of the most expensive parts. If you’re just starting out as an entrepreneur, it’s important to think outside the box when it comes to your marketing strategy in order to make sure you’re getting the most out of the time you’re putting in. Here are a few ideas on how to minimise the time and money you spend on marketing when you’re still a small business.


When your business is in its first chapter, you will only have minimal staff numbers in order to keep costs down while you build it up. For this reason, you are likely to be doing a lot of the work yourself and you’ll feel like you’re being pulled in lots of different directions most of the time. To make life easier, you need to think of ways in which you can simplify your business operations. 

This is possible when it comes to your marketing efforts. The majority of successful marketing strategies these days are digital, so you can use some of the best automation tools for SMBs to sync up your apps in order to create a more streamlined system and central control point for any actions you want to take. 

Remote Access

As a new business owner, you will be travelling all over the place to meet new clients, source stock, and organise various other aspects so it’s important to be able to access everything you need for normal day to day operations remotely. Luckily, you can download any business apps you use to your phone and sync them together, so that you can still be in control when you’re out and about. 


Time will be a constant pressure on you, yet one of the most important things for a small business to do is to have a constant stream of marketing outreach being actioned. Every little helps when it comes to marketing in the first stages of starting a business, as your future success will rely on building up a regular customer base and reputation. 

There is now the option of automatic marketing which has been a major development in the world of business, especially for small businesses. Automatic marketing uses intelligent technology to source and action potential opportunities without any input from you, leaving you free to focus on other areas of your business. 

One of the major aspects of developing a successful business is having an efficient operational system in place. In order to make the most of your time and maximise profits, simplify your system as much as possible, for example by using services like Piesync which syncs your apps together. As well as creating a central interface for you to use, it also allows you to work remotely thanks to the digitalisation of modern marketing. 

Furthermore, it also allows you to automate your marketing outreach, which will free up the time that is so precious in those early stages of business. has more advice for businesses, such as which technological innovations you should be making the most of, so it’s well worth a read.

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