You can’t sell your product if no one knows about it. That is just one of the central facts of running a business, and it is why there is a multi-million dollar industry that has sprung up around marketing from TV ad campaigns to custom software and mobile app solutions that enable you to bring your brand into the digital realm. Luckily, you don’t have to be a marketing guru to get people to notice what you are doing. In fact, you can follow the advice in the post below for some smart tips on how to get your company to stand out from the crowd.
Sell Your Story
No, I don’t mean run to the newspapers and give them the juicy tell-all version of how your business began. Instead, remember that companies that are humanized and relatable do better, and that means using the story and struggle you went through to set up your company to connect with possible customers.
You may relate the story of how a hobby become a passion or obsession and then you decided to do it professionally. Alternatively, recounting that you came across a specific problem that no one was fixing and that you decided to step in, and sort can be a great startup story as well. Just be sure to emphasize the passion and desire to assistant rather than your burning desire to make money, if you want to stay genuinely reliable to your audience
Don’t worry, we not suggesting a 70’s throwback here. Instead, free love is all about the information, entertainment, services and gifts you can provide to potential customers for free before they buy.
“But, why would we give stuff away for nothing, when we are trying to make money,” you say? Well, it’s all about creating a positive connection with a potential customer, one that will lead them to think of you first, before any of your competitors, and this is something that free stuff will do.
Online you may choose to offer informative articles related to the field in which you specialize, or even entertaining videos that reinforce your brand.
In the real world, free gifts have evolved somewhat, and it’s probably time to ditch the logo mugs and go for something a bit more tech savvy. You can even get some great inspiration for this by checking out things like this post on the most unusual USB flash drives that you can have printed with your business’s name. Then not only will your brand be in people’s minds, but also in their pockets, and office as well. Something that can be truly useful when it comes to influencing their buying choices.
Lastly, when it comes to getting your brand noticed you really need to know how to show off. Yes, that’s right, attending exhibitions, and trade shows is a hugely valuable way of spreading the word about your brand and creating meaningful connections and networks with others in your industry with which you could collaborate. Something that in turn could help you tap a whole new market and ensure the long-term viability of your company.