ION Audio—an industry leader in lifestyle electronics—to offer specialty products inspired by Ford Motor Company’s iconic vehicles
ION Audio, a leader in lifestyle consumer electronics, today announced a global licensing agreement with Ford Motor Company to introduce specialty consumer electronics products inspired by the iconic styling of famous Ford vehicles. Building on an automotive theme, the new design approach evokes the feel, recognizability and appeal of historic Ford Motor styling that is both familiar and exciting to millions of people.
The ION and Ford partnership will leverage the creativity, engineering excellence and drive for innovation that makes each company a leader in its respective field. Value, style and performance will be hallmarks of the collaboration.
“We are unreservedly enthusiastic about partnering with such an iconic and prestigious global brand as Ford,” said Paul Buckley, Director of Marketing at ION Audio. He added, “ION Audio is well-known for its attractive, cutting-edge products that deliver genuine customer satisfaction. Incorporating classic Ford styling elements throughout the years into ION’s designs will result in a look unmatched anywhere else.”
“Ford is pleased to be working with Ion Audio in this space,” said Betsy McKelvey, Licensing Manager for Ford Motor Company. “Their attention to detail in bringing unique products to the marketplace will enable us to showcase our brands in new and interesting ways!”
The initial resulting products are expected to make their appearance in the latter part of 2016.