You grab a latte on the way to work, get a coke from the soda fountain at lunch, have a smoothie for an afternoon snack, and indulge in a glass of wine at dinner. This sounds like a normal selection of beverages for any given day, but when you add up the calories, and grams of fat, sugar and caffeine, the sum of the results can be shocking. The fact is most people don’t realize what they are actually putting into their bodies. Hidden calories, overloads of caffeine and sugar, and disproportionate serving sizes have a huge impact on our health, keeping us from performing at our best.
Co-founded by Justin Lee and Yves Behar, along with the fuseproject team, Mark One is a consumer brand that aims to build desirable products that engage, inform, and inspire you to make healthier choices in real time. Mark One’s first product, Vessyl, is the cup that knows what’s inside and tracks what’s important to you… all automatically. Mark One is based in San Francisco, CA.
It’s about time people had the tools to know what they are actually drinking. Today marks the launch of a pre-sales campaign for Vessyl, the cup that automatically knows what’s inside and intelligently tracks drinking in real-time, empowering consumers to make healthier choices.
Vessyl, seven years in the making, takes the tedious guesswork out of nutrition tracking and provides you with personalized insights on what you’re consuming with actionable feedback on how to meet your health goals. Pour any liquid into your Vessyl, and within seconds, its advanced sensing technology breaks down the fluid to a molecular level and instantly recognizes key pieces of information such as:
- Beverage type – Vessyl’s ultra sensitive technology immediately detects if the beverage is, for example, milk or juice. Vessyl can even tell the difference between brands such as Pepsi and Coke
- Caloric makeup – See how many calories are really in your drink, as well as other information such as total grams of sugar, fat, protein, sodium, and caffeine
- Pryme – Unique to Vessyl, Pryme estimates your hydration needs to keep you performing at your best
- Quantity – Track exactly how much you’re consuming each day and how this relates to your personal intake goals
Vessyl knows everyone has different health goals, which is why it provides different lenses so that you can focus on what matters most to you. Choose between various lenses such as calories, sugars, caffeine, protein, fats, and sodium, on the Vessyl app, and the cup’s discreet screen will display the specific details for your lens in real-time. Thanks to Bluetooth Low Energy technology, the connected Vessyl app for iOS and Android automatically records your intake and does the counting and measuring for you so that you can keep an accurate record of your health without all the effort.
“With Vessyl, we’re solving the other half of the tracking equation,” said Justin Lee, CEO of Mark One, the company behind Vessyl. “There are plenty of devices that track activity, but Vessyl is the first ever consumer product to automatically track your consumption in real time. Beverages are a major source of unnoticed calories, and Vessyl gives you the tools to easily know what you’re really drinking and motivate you to make healthier choices.”
This device was elegantly crafted with the expertise of Jawbone designer, Yves Behar, to be a sleek lifestyle product that you’ll want to take everywhere. Vessyl’s spill-proof lid, non-stick interior, durable build, and discreet screen for displaying consumption data, make it both fashionable and functional. The accompanying charging coaster compliments Vessyl’s design and will power the cup for up to a full week with just an hour of charge.
“Integrating breakthrough technology into everyday products is always a challenge, at the same time, this is exactly how design makes tech products easily adoptable in life,” said Vessyl designer and fuseproject CEO, Yves Behar. “For Vessyl, we made the cup comfortable and familiar, and made the display of the information discreet and only visible when needed. The faceted exterior surface is just enough of an indicator that something might be different about the cup, and provides it with a porcelain-like surface reflectivity.”
Vessyl officially launches June 12, 2014 and will retail for $199, but early backers can enjoy discount pricing starting at $99. Vessyl is expected to start shipping its first batch in early 2015. To preorder your Vessyl for $99, visit: www.myVessyl.com
What do you think of the Vessyl? Let us know in the comments section below.